Search engine optimization (SEO) is a process used to improve the visibility and ranking of a website or web page within the search engines. This can be done through actions such as on-page optimization, off-page optimization, and link building. By optimizing a website for the search engines, you can increase traffic and leads from users who are looking for information about your product or service. If you’re not sure how SEO works, please enroll SEO course on Jeeviacademy.